A Few Good Books
Two of My Books
- If you’re starting a business or even thinking about starting a business, please look for Start Your Business in Three Weeks, with Sabrina Parsons as co-author. As I’m writing this I’m revising that one, and they’re both scheduled to come out at about the same time.
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Hurdle: The Book on Business Planning
by Tim BerryIf you want a step-by-step guide to creating the formal business plan, try my Hurdle: the Book on Business Planning. It’s posted as its own free website at www.hurdlebook.com, and you can download the ebook-and-printable version as well, at www.bplans.com. Or you can buy it from Palo Alto Software or www.amazon.com
Books in This Book
This book recommends or cites several other books at various places. I do tend to refer to books I like and recommend.
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki |
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Guerilla Marketing in 30 Days (Guerrilla Marketing) by Levinson, Al Lautenslager |
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Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide by John Jantsch |
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Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin |
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The One Minute Manager by Kenneth H. Blanchard, Spencer Johnson |
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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki, Michele Moreno |
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Blink: The Power of Thinking Without Thinking by Malcolm Gladwell |
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath |
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The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) by Patrick M. Lencioni |
